Good morning/afternoon. What I am going to talk about today is the covergence of consumer and financial brands . . . a Silicon Valley perspective on branding, and how we believe the Internet revolution brought about a revolution in the worlds financial markets, which has forever changed how marketers develop and evolve brands.For about two years, the financial dimension of brands has pushed its way to the front. Today the consumer dimension is fighting back, and both are intertwined.
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