奥美广告_The_Planning_Cycle_企划循环.docThe Planning Cycle 企划循环
The Planning Cycle 企划循环 A Continuous Process 一个持续不断的过程 Planning does not start when the agency is briefed… or when the creative team stroll in to work 企划不是当代理商接到简报才开始的,也不是当创意人员进入工作才开始的。 Nor does it end when the advertisement appears in the media 企划也不会在广告刊播于媒体之后就结束 |