Introduction improve business efficiency by providing: In today’s challenging global market, enterprises must * Dramatic reductions in time and cost of product innovate to survive. Business innovation must occur in changes all dimensions—product, process, and organization—* Significantly shorter product cycle and lead times to improve competitiveness and business performance. * Decreased scrap and rework during production To differentiate themselves, enterprises must capture, * Improved productivity in design engineering manage, and leverage their intellectual assets. This can Direct savings include reductions in the time and cost best be accomplished through proper application of a to design products, reduced inventory, and better reuse Product Lifecycle Management (PLM) approach that of components, shorter time to market (thus earlier addresses the needs of the extended enterprise. PLM is time to revenue) with new and enhanced products, and a strategic business approach that helps enterprises reductions in the time to locate and access needed achieve its business goals of reducing costs, improving information. These and other impacts deliver improved quality, and shortening time to market, while innovat- revenues and higher profits, much like other enterprise ing its products, services, and business operations. initiatives such as enterprise resource planning (ERP), CIMdata defines PLM as: customer relationship management (CRM), and supply chain management (SCM). With demonstrated top and A strategic business approach that ap- bottom line impacts, PLM has become a strategic busi- plies a consistent set of business solu- ness initiative equal to, or more important than ERP, tions in support of the collaborative CRM, and SCM. For a business to be successful in creation, management, dissemination, today’s and tomorrow’s global markets, PLM is not an and use of product definition informa- option—it is a competitive necessity. tion across the extended enterprise from concept to end of life—integrating peo- This paper describes key business challenges faced by ple, processes, business systems, and today’s global enterprises and how PLM solutions have information. evolved to address more and more of the product defi- nition lifecycle to enable businesses to meet these By increasing an enterprise’s flexibility and agility to challenges. Included is a high-level PLM definition, respond swiftly to changing market pressures and com- describing its core components, and clarifying what is petitors, PLM helps companies: and is not included in a PLM business approach. The * Deliver more innovative products and services paper concludes with a further discussion of the busi- * Reduce costs, improve quality, and shorten time ness benefits of PLM. to market, while achieving the targeted return on investment (ROI) * Establish more comprehensive, collaborative, and Addressing Business Challenges improved relationships with their customers, suppliers, and business partners Businesses today face three on-going challenges: improving customer intimacy, achieving operational PLM solutions meld technology, methods, and best excellence, and providing product leadership. Improv- practices to address today’s rapidly changing business ing customer intimacy requires understanding and environments. PLM is a catalyst for change within a responding quickly to current and potential customers, business—an opportunity to improve processes and their needs, establishing effective relationships with organizational relationships to create an innovative, them, and providing consist, long-term customer value. measurably improved business. Achieving operational excellence requires enterprises Once implemented, PLM solutions provide benefits to focus on operating efficiently, effectively, and flexi- that have demonstrated a positive impact on an enter-bly, working with their partners to reduce the cost and time necessary to deliver high-quality products that |